I pay close attention to people — how they live, how they connect, and what shapes their identity.

 

That’s where my work begins.

 

I didn’t follow a traditional path into creative direction. I lived in different parts of the world before settling in Bocas del Toro, and each place taught me something about culture, behaviour, and the quiet things that define a person or a community. Over time, that shaped the way I see and the way I create.

 

My approach is straightforward: observe carefully, listen honestly, and let people be themselves. Most of what matters is already there — it just needs to be recognised.

 

Today, I work with hotels, retreats, NGOs, eco-brands, and founders who want their identity expressed with clarity and intention. I use documentary observation, narrative structure, and an understanding of human behaviour to help them communicate who they are in a way that feels real.

 

No spectacle.

No performance.

Just identity, expressed with honesty and care.

 

If this approach resonates with you, let's talk.