Brand Direction and Strategy
Branding Strategy and Creative Direction in Bocas del Toro
Your brand is more than how you look — it’s how you feel, sound, and connect.
I help founders and small teams uncover the soul of their brand and express it clearly, through language, visuals, and everything in between.
Whether you’re launching something new or refining what already exists, I guide you through every stage. From early strategy and positioning to storytelling, design, content, and consistency.
The result? A brand that makes sense, feels aligned, and shows up with confidence across every touchpoint.
Strategy-first. Emotion-led. Designed to connect.
Why I Do This
I was creating content for local businesses in Bocas del Toro—photo, video, storytelling. But I quickly saw something deeper. Too many brands hadn’t yet figured out who they were, what they stood for, or how they wanted to communicate it. Without that clarity, even the most beautiful visuals felt empty. The story didn’t land.
That’s when I began offering creative direction. I help clients define not just how they look, but how they express themselves, so every part of the brand becomes intentional and connected.
I’ve always had a natural instinct for psychology — how people think, feel, and connect. Combining that with filmmaking and photography is where I feel most in flow. But more important than any single creative output is the bigger picture: building a brand strategy where every element from tone and visuals, to presence and positioning, works together to create meaning, trust, and loyalty.
A brand is not what you say it is. It’s what they say it is
My Process
1. Discover: Together we uncover your values, audience, and positioning.
2. Define: We craft voice, message, and identity so you can communicate clearly.
3. Express: Through visuals, web, photo, and content, your brand comes to life — consistently.
Let’s set up a call to chat more.
Whether you’re launching something new and need full brand strategy, visuals, and digital presence — or you’re an established business ready to communicate with more clarity and intention — I’d love to talk about how we can bring your brand to life.
"I came to Bocas to retire, but quickly realized that sitting around wasn’t for me. I started an online business, but I needed someone who could handle the website, photos, social media. All of it.
After finding Ainsley, not only did he deliver everything to an exceptional standard (which is hard to find here), but he also proposed a full brand audit, from positioning and brand voice to refining my identity and message. What I first thought was something “extra” turned out to be pretty essential!
Now everything I create aligns with my values and speaks directly to my audience. It’s made everything easier, more enjoyable, and honestly more successful.
I couldn’t recommend Ainsley enough. I still work with him on monthly content, and the difference it’s made is incredible."